This one's for honey lovers.
Like many lovers of pure honey, we also enjoy real nectar, and it was a delight to carry out this project.

Bees live in societies like us, with their queen as the most prominent representative. In this case, the queen lives on the north coast of São Paulo, producing not only honey but also everything else this system offers through artisanal methods.

The brand was built around four main points:
- Caixeta leaf, from a tree abundant in the Atlantic Forest, which is also one of the raw materials used in its production;
- Honeybee (Apis mellifera), a dominant species in the region;
- The North Coast, surrounded by the Serra do Mar mountain range, is where all of this happens;
- Honeycomb, representing all the worker bees in this hive;

For typography, we chose the Phenomena Bold font because it represents the brand well.
Their combination is separated by colors, making the text easier to read; these colors are found in nature itself—could there be a better choice?
From a distance, just by looking at the colors, we already know what it is.